Character and elaborateness – Katrin Soans, Head Designer of Standard
As our head designer, Katrin Soans is responsible for ensuring that the interiors created by our masters meet the needs of the customers and provide end-users with maximum daily benefits through ease of use and timeless and tasteful appearance.
Katrin has been shaping Standard`s characteristic handwriting since 1980 which quickly made the company the flagship of office furniture at home and abroad. As one of the few furniture manufacturers, Standard has decades of design tradition and experience to create competitive products and interior concepts independently.
The success of Katrin lies in the fact that, in addition to the enormous design experience, she knows in detail all the equipment, production possibilities, different materials. The daily challenge of the designer to find balance between the production cost and the technical perfection of the product and trying to find the best and most durable but as cost-effective solution as possible also plays a role here.
Over the decades, Standard has gone through all major furniture trends and stages of development and has learned to adapt quickly to the demands and expectations of modern users. Today’s office furniture has become lighter, thinner and easier – differentiation is rather sought in the solutions of meeting rooms and recreation areas because the daily work and communication needs of workers have changed significantly over time. The modern furniture concepts of Standard have also greatly contributed to this.